The main focus of the article is how companies need to embrace and encourage their creative types in order to succeed in the long term. It uses plenty of examples from SAS to make it’s point.
It’s all too true that most companies today try to cram their creative thinkers into a mold and force them to work within such tight controls. I really think that if creative people like myself were given more flexibility that would allow for our creative ways there would be a lot fewer burned out people and a lot less companies that are fighting to maintain their bottom lines.
Then again, that’s just my opinion, take it or leave it, just thought I would share the article with you.